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City of Experience




For the launch of the Samsung S20 & S20 Flip in Bucharest we built a real life high tech ‘City’ using only the brand's technology. We created an event where people could spend some hours in the ‘City’, interacting with all kinds of Samsung products like TVs, new cameras with incredible night-mode features or the new flip phone.

Loredana Moga (Copywriter), Mario Francisco (Art Director)Agency: FCB BucharestClient: Samsung