The Cleaning Font Poetry has the power to help us understand and appreciate the world around us. Our task was to find a poem and use emerging font technology and typography to reinforce its meaning, focusing on an ecological or environmental message. We found out that Buenos Aires is the third most polluted in Latin America, so we wanted to change something.

Font Design
Art Direction, Graphic Design
Anna Floarea, Copywriter
Mario Francisco, Art Director
2024—Madrid