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The Cleaning Font




Poetry has the power to help us understand and appreciate the world around us. Our task was to find a poem and use emerging font technology and typography to reinforce its meaning, focusing on an ecological or environmental message. We found out that Buenos Aires is the third most polluted in Latin America, so we wanted to change something.

Anna Floarea (Copywriter), Mario Francisco (Art Director) D&AD Entry / Young Blood 2024Client: Google x Typo